VuMark is the next-generation bar code. It allows the freedom for a customized and brand-conscious design while simultaneously encoding data and acting as an AR target. VuMark designs are completely customizable, so you can have a unique VuMark for every unique object.
The VuMark provides a universal solution for delivering unique AR experiences on any object, while allowing the design freedom for a custom look and feel. The VuMark also provides a simple method for encoding data such as an URL or a product serial number, and overcomes the limitations of existing matrix bar code solutions that do not support AR experiences and can detract from a product’s appearance.
VuMarks have application in both the enterprise and consumer markets. VuMarks are a game changer for the enterprise because they offer a scalable way to identify objects and overlay 3D step-by step instructions that indicate how to use them. This leads to significant cost savings for employees operating and servicing equipment.
In the consumer market, VuMarks offer a reliable way to recognize and track toys, electronics, and tools. Consumer brands can create 3D experiences that are designed to show how to use the product or to add value with new digital features.
VuMarks vs Image Targets
VuMarks provide some of the same capabilities as Vuforia ImageTargets, in that they can be individually recognized and tracked by the Vuforia Engine. Both can be used to create rich Augmented Reality experiences.
But there are also significant differences that make VuMarks especially useful for many enterprise and consumer applications.
- VuMarks can present millions of uniquely identifiable instances
- VuMarks can encode a variety of data formats
- VuMarks enable you to differentiate among identical looking products based on their Instance ID
The same VuMark design can be used to encode a range of unique IDs or data. This is especially useful when you need to be able to use the same image universally, yet need for that image to possess a unique identity and/or information.
VuMarks enable you to subtly integrate AR targets with your brand and customer experiences. They can both store encoded data and initialize an AR experience.
Enterprise Use Cases
- Identify parts and equipment
- Precisely register service and operations instructions to the areas and surfaces they pertain to
Consumer Use Cases
- VuMarks on toys to register ownership and unlock digital content