Pricing and Licensing Options

Where can I find pricing for Vuforia Engine?

Vuforia Engine pricing information is available at

What if I have multiple applications?

Every app needs its own license key. The same app may be deployed with a single license key across multiple platforms (iOS, Android, and UWP) and mobile devices (phones and tablets). Different apps require different license keys.

Can I create an app at no charge?

Creation of an application is free, publishing an application requires a purchased license. The Develop license is available for development and prototyping. If you're new to augmented reality and want to play around with Vuforia Engine, this free option is for you.

You can also deploy Unity apps that take advantage of our Ground Plane, Device Tracker and Stereo Rendering features for free without a License Key.

Once you intend to commercialize your app, you should review the available licensing options.

What are Enterprise Apps?

Enterprise Apps are meant for use by employees and contractors of companies with annual revenue of $10 million or greater. For a full definition, please see the Vuforia Engine Developer Agreement.

Is my application eligible for a Basic or Basic + Cloud Plan?

If the company the app is built for reports under $10 million in annual revenue, the application is eligible for a Basic or Basic + Cloud Plan. For detailed pricing information, refer to the pricing page.

Can I distribute an Enterprise App through a public app store?

Yes. You may distribute an Enterprise App through any app store.

Can I distribute an Enterprise app with a Develop license key?

No. Enterprise Apps must be distributed with a Pro license key.

Does my existing app and license key support VuMarks?

Yes, all license keys allow for at least 100 VuMarks. VuMark functionality is backwards compatible with existing plans and license keys.

How do I upgrade my Classic license key to Pro?

You can request a Pro license key from the pricing page.

I bought a Basic license key for my app. Do I need to pay again if there is an update to the Vuforia software?

The Basic License covers Vuforia software updates for the subscription term for which the license has been purchased.

How do I remove the watermark?

To remove the watermark, select a paid plan and update your app with the new License Key. Publishing an application with a Develop license is not permitted. Your app will have its AR functionality deactivated.

What happens if my app exceeds the monthly reco usage allowance for my License Key?

If your app is using a Basic + Cloud or Pro license key, your app will continue to work without interruption – there will be no impact to end users. For recos above the number included in the plan, you will be charged applicable overage charges as noted in your plan.
A Develop license key will be suspended when it reaches the maximum allowance of monthly recos.

What are overages?

Any recos beyond the included monthly reco usage are overages. The standard overage rate is $0.01/reco.

Can I cancel my license key?

Yes. Basic and Basic + Cloud license keys can be canceled in the License Manager. See: Vuforia License Manager. Basic + Cloud cancellations are effective the end of the day the cancellation request is submitted. Pro license keys may be subject to different terms.

How to Change Plans

Contact us to obtain a new license type for your application.

What if none of the licensing options meet my needs?

To discuss licensing options with our sales team please fill out this form.