Vuforia Features

Vuforia’s recognition and tracking capabilities can be used on a variety of images and objects.


Image Targets are flat images, such as print media and product packaging.

VuMarks are customized markers that can encode a range of data formats. They support both unique identification and tracking for AR applications.

Multi-Targets are created using more than one Image Target and can be arranged into regular geometric shapes (e.g. boxes) or in any arbitrary arrangement of planar surfaces.

Cylinder Targets are images wrapped onto objects that are approximately cylindrical in shape ( e.g. beverage bottles, coffee cups, soda cans ).

Text Recognition enables you to develop apps that recognize words from a dictionary of ~100,000 English words.

Vuforia can recognize and track a wider range of 3D objects as well. Object Recognition enables Object Targets to be created by scanning physical objects. It allows you to create apps that recognize and track intricate rigid objects.

In addition to target recognition, Vuforia provides an awareness and understanding of the user's physical environment.

Smart Terrain is a breakthrough technology that can reconstruct the user’s physical environment as a 3D mesh. It enables developers to create a whole new class of games and realistic product visualization experiences, where the content can interact with physical objects and surfaces in the real world.